![]() ![]() It was more surprising that the publisher did so at the eleventh hour, informing players that it would deactivate the option to buy currency at launch as it figured out how to retool the microtransactions.īut if we consider who owns Star Wars, none of this is surprising at all. It was surprising that EA, after several meager defenses that only riled up people further, caved to consumer pressures to change Battlefront 2’s paid economy. Instead, Star Wars Battlefront 2 - and its publisher, Electronic Arts - became the embodiment of what fans see it as the industry’s most egregious issue: confusing, expensive loot crates. With both a big game and a new film installment due out just weeks apart, the franchise should have hit a fever pitch of positive hype and anticipation. For now one thing is clear: Gamers aren't taking this one sitting down.The Star Wars franchise has had a hell of a week. We'll just have to see if this kind of messaging works on parents, and spreads across social media as it was intended. "The broader goal is making it clear that gamers have had enough of predatory systems like this." "The narrow goal is to remove/reform the progression system in 'Battlefront II,'" he said. These general frustration is, apparently, mostly what inspired the PSA in the first place. The ESRB, on the other hand, has come outright to discredit this connection. Some people liken loot boxes like this to gambling, because you pay money to unlock something with unknown contents in the hopes that you get something you want. It's a particular issue for him when it involves games that children will probably be playing. MichaelHawkisbig, like many other gamers, said he has been getting frustrated with loot boxes in games, especially ones that give advantages to players in multiplayer. So the PSA isn't exactly accurate but it probably has the desired effect of share-ability because of it. Outside of sharing its IP, Disney didn't have anything to do with the development of Star Wars Battlefront II. That redditor suggested we complain to Disney instead, who has a long history of protecting its brand image." "EA has a long history of pushing boundaries like this and ignoring their fan's criticisms. ![]() "Redditors were complaining about the Star Wars game and loot boxes in general, when one person pointed out that complaining to EA is pointless," MichaelHawkisbig said in an exchange of messages. Instead, the viral-hopeful creator decided to target a more recognizable (especially to parents) brand: Disney. ![]() The image doesn't put the onus squarely on EA, the publisher of the game that is responsible for its production and the decisions on microtransactions. Here is the PSA - complete with all the trappings of any of those internet campaigns (the bolding and highlighting of words, the hashtag, the general vibe and call to action) - and it's already making the rounds on Reddit and Twitter: YouTuber spends $90 in 'Star Wars: Battlefront 2' and proves that it's still basically pay-to-win It's not one hundred percent representative of the situation, choosing to focus on particular word choices that are potentially more affecting, if not slightly inaccurate.īut the idea is a relatively genius one: To get parents to pay attention, minus the confusing game mechanic lingo and plus the format of the kind of other outrage campaigns you might see floating around Facebook and the rest of the internet. They're now looking to convince parents who may not be in the thick of the drama.Ī Redditor who goes by MichaelHawkisbig created a compact, image-based PSA packing in all these gamers' feelings into a more digestible, shareable format. And they're not standing down.įor the people upset with EA, it's not enough that gamers are rallying together in bigger droves than we've maybe ever seen to voice their concerns, and to do so with their wallets. ![]() People online are really, really not happy about the pay-to-win loot box situation in the upcoming Star Wars Battlefront II. ![]()
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